Supercar dealership GVE London has filed a Notice of Intention to Appoint Administrators (NOI) with the High Court, creating a temporary moratorium which prevents creditors from taking enforcement action. The move, filed on 26 August under case number CR-2025-005828, does not mean the company is yet in administration but gives the business time to explore rescue or investment options.
The Uxbridge-based dealership, known for its high-profile social media presence and sale-or-return (SOR) model, has faced growing concerns from customers seeking to retrieve their cars. Influencer Yianni Charalambous claimed that owners had turned up at the company’s premises attempting to reclaim vehicles, with reports of a “car park full of irate owners”.
GVE London said in a statement that it is in “advanced discussions with several investors regarding a potential sale and strategic growth partnership” and that management remains confident in reaching a resolution. Companies House records show its most recent accounts are overdue.
The situation has also prompted reaction from sales director George Gehdu, who has been closely associated with the dealership through its online videos. A conversation circulated online appeared to show Gehdu distancing himself from the company. However, he has since issued a statement clarifying his position.
Posting on Instagram, Gehdu said the recording captured him at a “deeply emotional moment” after false rumours and violent threats were directed at him and his family. He stressed that the comments did not reflect his respect for GVE founder David Rai, describing him as “not only my boss, but a friend who has turned into family.”
Gehdu also denied suggestions that he is personally in administration, saying he had only asked for a previous social media post implying this to be corrected. “Unfortunately, instead of correcting this, he chose to record and release further content edited to his liking,” Gehdu said.
The dealership has built a large following online, with Gehdu frequently featuring in promotional content. In previous interviews, Rai revealed that around 80% of GVE’s sales are on an SOR basis, making customer confidence in its stability critical to its operations.
The NOI grants the dealership 10 business days of protection, during which management will consider administration or an investor-backed rescue deal.